our first drop - Sukoon🌸

EXPLORE

nine shadesnine moods

Dhoop Dhoop Safed Safed Gulabi Gulabi Neela Neela Raas Raas Mitti Mitti Laal Laal Neem Neem Raat Raat

pick a shade that feels like today

athraah journey

aठraah travels across India, every top passes through cities that have spent decades perfecting their craft, each adding value before it reaches your wardrobe

everyday athraah

  • Bhagyashree

    "The comfort is what got me first, but the simplicity is what keeps bringing me back.”

  • Kavya

    "I reach for this top more than anything else in my wardrobe. It just works, whether I'm at home or stepping out”

  • Devyani

    "I bought one colour first, and within a month I came back for two more. It's become my most-worn top"

  • Palak Rathi

    "There is something really good about the fabric, very light on skin and comfortable, btw this is a picture from my shoot”

  • Rituja

    "My favorite part is I can style it for any event, be it shorts or trousers it just looks perfect"

styled differently

from slow mornings to long workdays, from coffee runs to celebrations, designed to move with you, comfortably, beautifully, every step of the way

festive mode festive mode
weekend slay weekend slay
family lunch family lunch
travel plans travel plans
work meetings work meetings

from the journal

thoughts, stories and everything in between

athraah is a feeling for us

story behind our fabric

how to identify 100% cotton